In May 2009 Lionel Messi presents the new F50i football boot. Pioneering technologies and outstanding design make for the perfect football boot for players who can decide a game with their brilliance and inspire their teammates.
The F50i is the first football boot with a single-layer upper, the new SprintSkin. The SprintSkin envelops the player’s foot like a second skin. The synthetic material is both supple and water-repellent and always provides a perfect fit. The single-layer SprintSkin further reduces the weight of the boot without compromising on the stability that is so crucial for the footballer.
In the corresponding TV campaign, Lionel Messi becomes ‘The Spark’, representing the F50i boot and ‘lightning quick, game changing’ player type.