In 1989, Reebok revolutionised women’s fitness with the creation of Step Reebok. In 2009, the company revealed its new intentions with the launch of an innovative gym workout - JUKARI Fit to Fly. The workout is the first in a series of initiatives to come out of a new, long-term partnership with globally renowned entertainment company, Cirque du Soleil.
JUKARI Fit to Fly makes fitness fun again by introducing a new way to move in a gym workout and is accessible to all women, regardless of fitness levels. The hour-long workout has been created on a specially-designed piece of equipment called the FlySet. The result is a workout that gives the sensation of flying while strengthening and lengthening the body through cardio, strength, balance and core training. The class launched in top gyms in twelve cities around the world including Hong Kong, London, Munich, Montreal and Los Angeles.
JUKARI Fit to Fly isn’t just fun to take part in, it is an effective hour-long total body workout of cardio, strength, balance and core training. A trained instructor guides a class of up to 12 people through the workout moves using the FlySet. The FlySet hangs from the gym ceiling and has been designed specifically for JUKARI Fit to Fly. Every move is inspired by real moves Cirque du Soleil artists do as part of their shows.
To complement JUKARI Fit to Fly, Reebok has also created two collections of women’s fitness apparel and footwear – On the Move and the Reebok-Cirque du Soleil collection. Both consist of product which can be worn for a range of fitness disciplines, from running to yoga, JUKARI Fit to Fly to tennis. All have been developed and designed with a deep understanding and knowledge of the unique way a woman’s body moves.
To find out more about Reebok’s JUKARI Fit to Fly please visit www.reebok.com/womens.