In March 2010 adidas Originals launches a TV-campaign with different spots which cross the streets where originality lives.
Evolving from the successful 2009 “House Party” TV-campaign, this year’s campaign “Celebrating Originality on the Streets” is taking place in the adidas Originals neighbourhood where an eclectic mix of people from the worlds of music, fashion and sport come together: sport icons like David Beckham and Ana Ivanovic, musicians such as Noel Gallagher and Snoop Dogg as well as many others are showing their individual appreciation of originality and the adidas brand to Celebrate Originality.
The advert film was directed by Nima Nourizadeh and features the track “Why can’t there be love” by Dee Edwards remixed by Pilooski. The creative will come to life in television spots, cinema, digital, events and a print campaign shot by iconic photographer Ari Marcopoulos.
Born in sports, but now living in contemporary lifestyles, adidas Originals is uniquely able to be a relevant part of people’s lives: No matter whether skater, rocker, artist, musician or sports fan - they have all adopted the Trefoil brand and its products.
Please visit the adidas Originals YouTube Channel: http://www.youtube.com/user/adidasoriginals .