In May 2010, a few weeks before the start of the 2010 FIFA World Cup™ in South Africa, adidas presents the lightest football boot it ever produced, the F50adiZero. The revolutionary new boot weighs an astonishing 165 grams* and features industry-leading technologies, making it the lightest and fastest adidas football boot ever made.

The boot has been developed on a lightweight last which offers a wider footbed and heel to distribute forces optimally throughout the boot. The sleek new SprintSkin upper and a perforated UltraLight insole have been developed to reduce the overall weight and to ensure the shoe fits like a second skin. Taking inspiration from a running sprint spike, the new exclusive Sprint Frame outsole uses three-dimensional bridges to create stability and support in the midfoot. A revolutionary triangular stud configuration provides maximum acceleration and optimum support.

Lionel Messi is the first player to wear the distinctive chameleon purple, white and electricity colourway during the 2010 FIFA World Cup™. Steven Pienaar (South Africa), Jozy Altidore (U.S.A), Shunsake Nakamura (Japan), Salomon Kalou (Ivory Coast), Arjen Robben (Holland) and Lukas Podolski (Germany) are wearing the sun, black and collegiate gold colourway. David Villa (Spain), Samir Nasri (France), Jermain Defoe (England) and Johan Vonlanthen (Switzerland) are wearing the black and sun version.

To find out more, please visit www.adidas.com/football.