Better Cotton is about sustainable cotton production going mainstream. Not only does Better Cotton aim to reduce the usage of pesticides - in addition, it promotes efficient water use, crop rotation and sound working conditions. And, in spring 2011, the adidas Group has committed to 100% Better Cotton* by 2018 in its products..
The first Better Cotton harvest was only in October 2010. Through our commitment, we aim to help create a market for sustainable Better Cotton and we are now working with ginners and spinners directly, as well as material suppliers, to realise our commitment.
Also our Sourcing team is tasked with meeting this target. An efficient way to ensure all our product teams have access to Better Cotton.
The adidas Group is a founding member of the Better Cotton Initiative (BCI), which promotes the mainstream growing of sustainable cotton.
* Short+mid-term, organic cotton will continue to play an important role for the adidas Group.
To find out more about our sustainability efforts, please read our 2010 Sustainability Report online under
http://www.adidas-group.com/en/SER2010//
or visit our Sustainability pages:
www.adidas-group.com/sustainability