Spirit of Sport
Here at the adidas Group, our passion for sport lies at the heart of our business. In this section you will find stories and images from our past and present and you will get to know what our brands are all about.Enjoy the Spirit of Sport.
LATEST STORIES
March 22, 2011
adidas Group and the Better Cotton Initiative
more
February 9, 2011
Reebok EasyTone Apparel
more
TOP STORY
ADI DASSLER - OUR FOUNDER
Find out about Adi Dassler and his idea that led to the foundation of our company.
TOP STORY
SPEEDCELL
Find out what the name SPEEDCELL
stands for.