In 2001 TaylorMade-adidas Golf (TMaG) established the Charitable Contributions Program in response to the thousands of donation requests received annually from non-profit organisations in communities throughout the United States. The programme provides product donations to qualified charities, as well as offering TMaG products for sale at a significant discount.
Since the programme was launched, TMaG has significantly impacted hundreds of organisations through these partnerships, enabling them to increase profits generated from their fundraising events and surpass their goals. As these agencies gain a broader reach in their communities through the funds they raise, they are able to better provide the critical services needed for those less fortunate who rely on them for assistance.
TMaG is proud of the impact the company has made in assisting hundreds of non-profit organisations in communities throughout the United States.
On July 17 2009, employees of TaylorMade-adidas Golf came together to build 100 bicycles for children in the company's community of North San Diego County, California who could not afford their own bike.
Team-building through bike-building
The bike build was made into a competitive team-building event with seventeen cross-departmental teams competing against each other for the opportunity to win a half-day off work and a celebratory lunch with TaylorMade CEO, Mark King.
Teams were rotated to multiple stations positioned throughout the TaylorMade campus where they were assigned various tasks to complete within a specific timeframe in order to win points. Once teams completed their final competitive challenge they returned to their staging areas and began building the required five bicycles. As each team's bikes were completed and passed a safety quality control check, they were wheeled to the stage in front of the main lobby. Team captains turned in their results to officials and points were tabulated. As employees gathered around the stage, Mark King expressed his appreciation to everyone for their participation and announced the winning team.
Giving the gift of a bike
King then made the surprise announcement that children from the Oceanside School District and Vista Assembly had been waiting inside the main lobby during the competition. The lobby doors opened and to everyone's delight, 50 children came streaming out, eager to claim a newly built bike as their very own, along with a new helmet donated by Bell. It was a heart-warming scene to see the smiles on their faces and the satisfaction of those who had helped build the bikes.
On July 25 a group of TaylorMade employees delivered the remaining 50 bicycles to the Military Outreach Ministry based at Camp Pendleton Marine Base in Oceanside and distributed the bicycles to the children who attended their Christmas in July event.
For the past ten years, Carlsbad-based TaylorMade-adidas Golf has been the Presenting Sponsor of the Boys & Girls Clubs of Carlsbad's annual golf tournament. Attended by business leaders in the community, this year's tournament raised nearly $100,000 to underwrite the costs associated in providing quality, after-school programmes to the more than 200 local children who attend the club on a daily basis. A portion of the proceeds will assist in the construction costs of their new clubhouse being built to serve the children in south Carlsbad.
Donating funds and products
The TaylorMade annual sponsorship commitment includes a $10,000 cash contribution for initial tournament expenses and player's gift bags containing TaylorMade golf balls and adidas golf shirts, customised with the club's logo. TMAX Gear also partners with the club by donating TaylorMade hats which are included in the player's gift bags. During a live auction, a complete set of clubs was sold to the highest bidder, along with a gift certificate for a custom fitting at TaylorMade Performance Labs.
At the evening's 2009 awards ceremony, TMaG golf equipment was awarded for all levels of team prizes as well as miscellaneous contest prizes. "It's not surprising that a foursome from TaylorMade recorded the best score at the tournament. After all, that's what they do", said club spokeswoman, Pat Maldi. The TaylorMade group graciously stepped aside when it came time for awards, allowing the next highest scoring team to receive the top prize of a set of TaylorMade irons.
A history of supporting children
The initiative for TaylorMade to become involved in the club's annual major fundraising event came in 2000 from Jan Strickland, one of the original six employees of the company. With each succeeding year, TaylorMade has continued its partnership with the club and remains committed to the success, growth and character of Carlsbad's youth.
The Boys & Girls Clubs of Carlsbad has been serving the community of Carlsbad since 1952, teaching positive life skills to area children through after-school activities and experiences that inspire and enrich their lives. While providing a safe environment and positive adult guidance, the club offers a full spectrum of educational and arts activities, as well as recreation and leadership development opportunities, enabling each child to reach his or her full potential.
This is the tenth year TaylorMade-adidas Golf has supported the Boys & Girls Clubs of Carlsbad's annual golf tournament.