Sport can break down barriers and bring people together. It can improve self-confidence and give people direction. All around the world in the communities where we operate, our brands work with local charities using sport to make a difference to people's lives. Here are a few examples of projects we supported in 2009:
The video above shows the work of the Adi Dassler Fund with various local charities around the world.
The adidas Group supported 850 social projects around the world in 2009.