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Director Corporate Communication
Katja Schreiber is Director Corporate Communication for the adidas Group. In this role, Katja is responsible for all Corporate External Communication of the adidas Group globally, ranging from topics related to the company’s financial results, key initiatives of the Group’s various brands, major sporting events like FIFA World Cups, UEFA EUROs and Olympic Games to Sustainability, Legal and Supply Chain topics. .
Katja was born in Korbach, Germany, in 1979. She studied Sports Management at the University of Applied Sciences in Braunschweig/Germany, and also spent semesters abroad in Hobart/Australia and Qingdao/China. During her studies, Katja completed internships in various sports-related fields, including athlete management and sponsoring, and also worked as freelance writer for a German newspaper. .
After graduating in 2004, Katja joined the Corporate Communication Team of the adidas Group where her responsibilities included the global internal communication of the company’s acquisition of Reebok in 2005 as well as the 2006 FIFA World Cup™. In 2008, Katja spent nine months in Beijing, China, where she acted as spokesperson for the adidas Group leading up to and during the Olympic Games. Since her return to the global Corporate Communication team in December 2008, Katja has been a spokesperson for the adidas Group. .
Katja is a big sports fan and enjoys playing all kinds of sports, especially cycling, swimming, hiking, and cross-country skiing. In the 90s, Katja was a member of the German national juniors fencing team and competed at an international level in epee fencing. Katja also likes travelling and currently lives in Nuremberg, Germany.