adidas Group appoints new leaders for Latin America and France
Panama City/Paris/Herzogenaurach - April 19, 2012
– The adidas Group today announced the appointment of new leaders for its
business in Latin America and in France. André Maestrini, currently Managing
Director adidas Group France, has been named Managing Director adidas Group
Spanish Latin America, effective June 1, 2012. As previously announced, Charlie
Maurath, currently at the helm of adidas Group Latin America, has accepted
another challenge outside the adidas Group and will leave the company effective
April 30, 2012.
Maestrini’s successor in France will be Alain Pourcelot, currently Brand
Director adidas in France. Both André Maestrini and Alain Pourcelot will report
directly to Roland Auschel, Chief Sales Officer for Multi-Channel Markets adidas
Group. Because of the importance of Brazil as a market and in light of the
upcoming 2014 FIFA World Cup™ where adidas is again the
Official Sponsor, Supplier
Brazil will also report directly into Roland Auschel. adidas do Brasil
will continue to be led by Fernando Basualdo as Managing Director.
Maestrini joined the adidas Group in August 2006 as Managing Director of adidas
France. Over the past six years, he
has built a strong team in France, has very successfully established a Joint
Operating Model to support Reebok in the French market and has driven continued
and progressive growth of the adidas Group’s business in France. Before joining
adidas, André had worked with Coca-Cola in various managerial and leadership
positions, including Marketing Director for France and Chief Marketing Officer
for Western Europe.
Maestrini has a strong multi-cultural background, having also worked in Spain
and the UK and having lived in Latin America for 16 years.
Roland Auschel: “His leadership, experience and proven track record in
France make André
great choice to lead Latin America into the future, building upon the successful
foundations that Charlie Maurath and his team have laid there.”
Pourcelot came to the adidas Group in October 2005 as Marketing Director for
adidas France. He later held the role of Director of Performance Marketing and
his most recent role, since last year, has been adidas Brand Director in France.
Prior to joining adidas, Alain Pourcelot – a former French swimming
champion - had worked with several multi-national companies, holding
progressively responsible roles in Marketing and Sales within the Consumer
Goods, Retail and Hospitality/Tourism industries.
These included Pernod-Ricard and Accor hotels.
Roland Auschel: “Alain Pourcelot’s experience in the French market and
his familiarity with our customers, consumers and the management team there make
him an ideal selection to step into this new leadership role.”
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods
industry, offering a broad range of products around the core brands: adidas,
Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in
Herzogenaurach, Germany, the Group has more than 46,000 employees and generated
sales of € 13.3 billion in 2011