Canton, Mass. and Herzogenaurach, Germany, March 5, 2008 - adidas AG has appointed Uli Becker as President and CEO of the Reebok brand. Uli Becker, currently Chief Marketing Officer of Reebok, will succeed Paul Harrington, effective April 1st, 2008. Uli Becker will report into Herbert Hainer, CEO and Chairman of the Executive Board, adidas AG.