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Matt Mardesich GameplanA_Logo

adidas Group launches new digital content hub

GamePlan A is a business lifestyle magazine focusing on topics originating from the intersection of Sport, Business and Lifestyle.

Today, the adidas Group launched a new digital content hub called ‘GamePlan A’: GamePlan A is a business lifestyle magazine focusing on topics originating from the intersection of Sport, Business and Lifestyle. It is made for all ‘creators and entrepreneurial minds with an athlete’s heart’ who share our belief that through sport, we have the power to change lives. Therefore, we all strive to incorporate sport into everything we do – in work and in life.

GamePlan A is not just a content hub – it’s an expression of a sports-inspired business lifestyle lived out by a group of like-minded business people, employees and (potential) candidates that are scattered around the globe. GamePlan A aims to unify them by becoming THE place for them to meet the community and to draw knowledge, motivation and inspiration from.

GamePlan A succeeds the adidas Group blog that was launched in 2011 and is brought to life by the adidas Group’s Corporate Communication department. The activation of the new platform is in close alignment with the adidas Group’s Talent Acquisition team and the adidas and Reebok newsrooms. Its content will be shared across the Group’s LinkedIn channel, on Twitter and on the company’s social intranet ‘a-LIVE’.

“Whilst the adidas Group blog was a great place to provide insights into the company behind the adidas Group’s brands, our ambition was to open up the blog and source more content from and create a home for the community to connect and share experiences,” says Jan Runau, Chief Corporate Communication Officer of the adidas Group.

In addition to the insights given by adidas Group employees, GamePlan A enables new content formats such as curated, contributed and editorial content. Thus, we invite all creators and entrepreneurial minds with an athlete’s heart to participate and to co-create.


Going forward, the adidas Group will focus on growing the community by promoting the greater idea behind GamePlan A, by increasing the touch points with the target audience and by optimizing the content.


GamePlan A:   

Twitter:                      @GamePlan_A

LinkedIn:                   /adidasGroup