Other Businesses Strategy

Other Businesses primarily include the TaylorMade-adidas Golf, Rockport and Reebok-CCM Hockey segments. Each of these segments has its own strategy in place in order to address its specific target groups directly and further expand its market share. In this way, they contribute together to our Group’s overall goal: to be the global leader in the sporting goods industry.

TaylorMade-adidas Golf Strategy

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Tour validation critical to showcasing equipment at the highest level

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Rockport Strategy

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Reebok-CCM Hockey Strategy

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Annual Report 2012


View our 2012 Annual Report
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Last update: March 7th, 2013