Global Sales Strategy
The Global Sales function is responsible for the commercial activities of the adidas and Reebok brands. The function is organised in three distinctive channels – Wholesale, Retail and eCommerce. By catering to these three business models, the Group aims to service multiple customer and consumer needs in order to fully leverage brand potential, be more responsive to market developments and manage channel synergies by establishing best practices worldwide.
Global Sales defines strategic priorities until 2015
Focus on controlled space
Integrated Distribution Roadmap to increase brand presence and market share
Online multi-channel growth toolkit
Increasing range consistency globally