Global Brands Strategy

Global Brands is responsible for all the product and marketing functions and long-term development of the adidas and Reebok brands.

Driving the long-term development of adidas and Reebok

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Focus on the consumer

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Brand architecture and differentiation

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Leadership in product innovation to excite and inspire the consumer

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Marketing and communication leadership

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Activation and validation via a relevant set of promotion partnerships

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Extending brand reach and appeal through strategic partnerships

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Annual Report 2012


View our 2012 Annual Report here
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Last update: March 7th, 2013