(66% of Group sales)
adidas Sport Performance (78% of adidas sales)
The adidas Sport Performance division is completely focused on the athlete who demands performance first and style second. Every sport is important, but the main categories of running, football, basketball and training apparel are the primary focus of this division.
adidas Sport Heritage (22% of adidas sales)
The adidas Sport Heritage division looks to our past for inspiration and direction for the authentic and contemporary products of the future. These products have a clear foundation in sport but are meant for lifestyle and street wear.
adidas Sport Style (<1% of adidas sales)
The adidas Sport Style division is directed at the style- and fashion-conscious consumer who still desires the look and attitude of sport but in a new, more sophisticated interpretation. It is the foundation in sport that adidas and this consumer share that makes this division so exciting and full of potential.
(1% of Group sales is related to HQ/Consolidation.)
(25% of Group sales)
Reebok (80% of Reebok sales)
Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women’s categories. The brand is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo.
Reebok-CCM Hockey (8% of Reebok sales)
Reebok-CCM Hockey is the world’s largest designer, manufacturer and marketer of hockey equipment and related apparel under the world’s most recognized hockey brand names: Rbk Hockey and CCM.
Rockport (12% of Reebok sales)
Building on 35 years of engineering expertise and commitment to innovation, Rockport designs and markets dress, dress casual, casual and outdoor footwear in addition to apparel and accessories that incorporate dynamic technology and modern style delivering real and tangible differences to the consumer.
(8% of Group sales)
TaylorMade (71% of TaylorMade-adidas Golf sales)
TaylorMade, a leader in the industry and the number one metalwood in golf, focuses on consumers who seek the most innovative, performance-enhancing golf equipment available, including technologically superior drivers, fairway woods, irons, putters and balls.
adidas Golf (24% of TaylorMade-adidas Golf sales)
adidas Golf targets active, serious, athletic-minded players who understand that the right technologies can dramatically improve the performance of golf footwear and apparel.
Maxfli (5% of TaylorMade-adidas Golf sales)
Maxfli designs and develops golf balls that combine superior distance, spin and feel for the top-value segment of the market.