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Reebok Running
In 2007, Reebok kicks off the global “Run Easy” campaign. This is the brand’s most important advertising campaign of the year. The message is simple: Reebok wants to inspire consumers to fulfill their potential and celebrate their individuality. The campaign shows consumers that there is a different way to look at the sport of running. Running is not only about blood, sweat and tears. Instead, Reebok wants to celebrate the camaraderie, joy and fun of running – “Run Easy”. The campaign will feature some of Reebok’s best athletes in Premier running footwear and performance apparel, demonstrating how they “Run Easy”.
