Major Locations and Promotion Partnerships
As a true global player, the adidas Group sells products in virtually every country around the world. And the acquisition of Reebok significantly increased the Group’s global market presence. As at December 31, 2006, the Group had more than 150 subsidiaries worldwide with our headquarters located in Herzogenaurach, Germany. We also hold an unparalleled portfolio of promotion partnerships around the world, including sports associations, events, teams and individual athletes. The Group’s major subsidiaries and brand headquarters are listed below and highlighted in the world map together with the key sports events at which our brands will again be front and center in 2007 and beyond.