Currency-Neutral Net Sales Growth by Segment and Region1) in %
| Europe | North America |
Asia | Latin America |
Total | |
| adidas |
9 | 13 | 20 | 33 | 14 |
| Reebok2) |
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| TaylorMade-adidas Golf3) | (9) | 32 | 18 | 47 | 22 |
| Total4) |
32 |
107 |
35 |
53 | 53 |
| 1) Versus the prior year. Figures reflect continuing operations as a result of the divestiture
of the Salomon business segment in 2005.
2) Included from February 1, 2006 onwards. 2005 Reebok net sales were not consolidated within the adidas Group. For details regarding net sales development see Reebok Business Performance. 3) Including Greg Norman apparel business from February 1, 2006 to November 30, 2006. 4) Including Reebok business segment from February 1, 2006 onwards, excluding Greg Norman wholesale business from December 1, 2006 onwards |
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Net Sales Growth in € by Segment and Region1) in %
| Europe | North America |
Asia | Latin America |
Total | |
| adidas | 9 | 12 | 18 |
37 | 13 |
| Reebok2) | |||||
| TaylorMade-adidas Golf3) | (10) | 32 | 15 |
45 |
21 |
| Total4) | 31 | 107 | 33 |
56 | 52 |
| 1) Versus the prior year. Figures reflect continuing operations as a result of the divestiture
of the Salomon business segment in 2005.
2) Included from February 1, 2006 onwards. 2005 Reebok net sales were not consolidated within the adidas Group. For details regarding net sales development see Reebok Business Performance. 3) Including Greg Norman apparel business from February 1, 2006 to November 30, 2006. 4) Including Reebok business segment from February 1, 2006 onwards, excluding Greg Norman wholesale business from December 1, 2006 onwards. |
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Strong Sales Increase in All Product Categories
Sales increased strongly in all categories, driven by the first-time
inclusion of Reebok as well as strong operational developments at
adidas and TaylorMade-adidas Golf. Group footwear sales increased 60%
on a currency-neutral basis. In euro terms, footwear sales grew 59% to
€ 4.733 billion in 2006 from € 2.978 billion in 2005. Currency-neutral
footwear sales for the adidas Group excluding Reebok grew 10%, driven
by strong growth in nearly all adidas Sport Performance categories,
particularly in football, as well as double-digit increases in the
Sport Heritage division and in adidas Golf. In euro terms, footwear
sales for the adidas Group excluding Reebok grew 10% to € 3.263 billion
in 2006 from € 2.978 billion in the prior year.
Currency-neutral
apparel sales were up 48% in 2006. In euro terms, apparel sales grew
47% to € 4.105 billion in 2006 from € 2.798 billion in the prior year.
For the adidas Group excluding Reebok, apparel revenues increased 20%
on a currency-neutral basis. This represents the highest underlying
growth rate for this product category in nine years, driven by strong
increases in all major adidas Sport Performance categories,
particularly in football. In addition, solid growth in the adidas Sport
Heritage division and in adidas Golf drove this positive development.
In euro terms, apparel sales for the adidas Group excluding Reebok grew
19% to € 3.322 billion in 2006 from € 2.798 billion in 2005. Hardware
sales increased 45% on a currency-neutral basis in 2006. In euro terms,
the increase was 45% to € 1.246 billion in 2006 from € 860 million in
2005. Currency-neutral hardware sales for the adidas Group excluding
Reebok were up 13%. Double-digit growth in the adidas balls category
due to the strong product offering at the 2006 FIFA World Cup™ as well
as double-digit growth rates in irons and golf balls at TaylorMade
drove this strong development. In addition, solid growth rates in the
TaylorMade metalwoods category positively impacted the strong sales
increase. In euro terms, sales for the adidas Group excluding Reebok
increased 12% to € 963 million in 2006 from € 860 million in the prior
year.
Net Sales by Product Category1)
Net Sales by Product Category € in millions
| Footwear | Apparel | Hardware | Total | |
| 2002 | 2,851 | 2,288 | 1,385 | 6,523 |
| 2003 | 2,767 | 2,222 | 1,278 | 6,267 |
| 20041) | 2,620 | 2,462 | 778 | 5,860 |
| 20051) | 2,978 | 2,798 | 860 | 6,636 |
| 20062) | 4,733 | 4,105 | 1,246 | 10,084 |
|
1) Figures reflect continuing operations as a result of the divestiture of the Salomon
business segment. |
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