E-mail

 

Currency-Neutral Net Sales Growth by Segment and Region1) in % 

   Europe  North
America
  Asia  Latin
America
 Total
           
adidas
9 13 20 33 14
Reebok2)
         
TaylorMade-adidas Golf3) (9) 32 18 47 22
Total4)
32
107
35
 53 53
1) Versus the prior year. Figures reflect continuing operations as a result of the divestiture of the Salomon business segment in 2005.
2) Included from February 1, 2006 onwards. 2005 Reebok net sales were not consolidated within the adidas Group. For details regarding net sales development see Reebok Business Performance.
3) Including Greg Norman apparel business from February 1, 2006 to November 30, 2006.
4) Including Reebok business segment from February 1, 2006 onwards, excluding Greg Norman wholesale business from December 1, 2006 onwards

 

Net Sales Growth in € by Segment and Region1) in %

   Europe  North
America
 Asia  Latin
America
 Total
           
adidas 9 12 18
37 13
Reebok2)          
TaylorMade-adidas Golf3) (10) 32 15
45
21
Total4)  31 107 33
56 52
1) Versus the prior year. Figures reflect continuing operations as a result of the divestiture of the Salomon business segment in 2005.
2) Included from February 1, 2006 onwards. 2005 Reebok net sales were not consolidated within the adidas Group. For details regarding net sales development see Reebok Business Performance.
3) Including Greg Norman apparel business from February 1, 2006 to November 30, 2006.
4) Including Reebok business segment from February 1, 2006 onwards, excluding Greg Norman wholesale business from December 1, 2006 onwards.

Strong Sales Increase in All Product Categories
Sales increased strongly in all categories, driven by the first-time inclusion of Reebok as well as strong operational developments at adidas and TaylorMade-adidas Golf. Group footwear sales increased 60% on a currency-neutral basis. In euro terms, footwear sales grew 59% to € 4.733 billion in 2006 from € 2.978 billion in 2005. Currency-neutral footwear sales for the adidas Group excluding Reebok grew 10%, driven by strong growth in nearly all adidas Sport Performance categories, particularly in football, as well as double-digit increases in the Sport Heritage division and in adidas Golf. In euro terms, footwear sales for the adidas Group excluding Reebok grew 10% to € 3.263 billion in 2006 from € 2.978 billion in the prior year. Currency-neutral apparel sales were up 48% in 2006. In euro terms, apparel sales grew 47% to € 4.105 billion in 2006 from € 2.798 billion in the prior year. For the adidas Group excluding Reebok, apparel revenues increased 20% on a currency-neutral basis. This represents the highest underlying growth rate for this product category in nine years, driven by strong increases in all major adidas Sport Performance categories, particularly in football. In addition, solid growth in the adidas Sport Heritage division and in adidas Golf drove this positive development. In euro terms, apparel sales for the adidas Group excluding Reebok grew 19% to € 3.322 billion in 2006 from € 2.798 billion in 2005. Hardware sales increased 45% on a currency-neutral basis in 2006. In euro terms, the increase was 45% to € 1.246 billion in 2006 from € 860 million in 2005. Currency-neutral hardware sales for the adidas Group excluding Reebok were up 13%. Double-digit growth in the adidas balls category due to the strong product offering at the 2006 FIFA World Cup™ as well as double-digit growth rates in irons and golf balls at TaylorMade drove this strong development. In addition, solid growth rates in the TaylorMade metalwoods category positively impacted the strong sales increase. In euro terms, sales for the adidas Group excluding Reebok increased 12% to € 963 million in 2006 from € 860 million in the prior year. 

 

Net Sales by Product Category1)

Net Sales by Product Category

 

Net Sales by Product Category  € in millions

   Footwear  Apparel  Hardware Total
         
2002 2,851 2,288 1,385 6,523
2003 2,767 2,222 1,278 6,267
20041) 2,620 2,462 778 5,860
20051) 2,978 2,798  860 6,636
20062) 4,733 4,105 1,246 10,084

1) Figures reflect continuing operations as a result of the divestiture of the Salomon business segment.
2) Including Reebok business segment from February 1, 2006 onwards, excluding Greg Norman wholesale business from December 1, 2006 onwards.