Campaigns and Products
Our brands are the heart and soul of the adidas Group. And brand campaigns and communication are our most direct way of connecting with consumers around the globe. The following pages highlight some of our biggest and most exciting campaigns for 2007.
» The adidas “Impossible Is Nothing” campaign expands in 2007 with a whole new look and feel to inspire consumers to overcome their personal “impossibles”.
» Reebok launches the global “Run Easy” advertising campaign which communicates the fun and joy of running to all consumers.
» TaylorMade-adidas Golf presents the “Our longest driver ever. Pick One.” campaign to focus consumer attention on the leading position the TaylorMade brand enjoys on the PGA tour.
And this is just the beginning. Whether it be highlighting the innovative features of our performance products or showcasing the depth of our sports lifestyle offering, we believe these brand campaigns illustrate an important way that our Group is “setting the pace” in our industry.