DAVID BECKHAM - MiDfielder, Football
The adidas brand’s largest campaign in 2007 is “Impossible Is Nothing” and this year communication focuses on the mind of the athlete with more than 20 international sports personalities using their own hand-drawn illustrations and paintings to tell their “impossible” stories. Each athlete chose a defining moment in his or her life and set about the task of creating the images and words which would later be combined to create the campaign. The athletes’ experiences come to life through animated films and print executions. The results are deeply personal and refreshingly honest. Using the stories that unfold in the campaign, adidas reminds athletes and non-athletes from every walk of life that they can make their own “impossibles” come true. The campaign focuses on why sports matter, why athletes matter and it celebrates what is great and important about sport.
