Group Activities
Innovation
In our business, consumer buying and brand perception are closely linked to cutting-edge design and market-leading, high-profile technologies. Innovation is a key factor to our success. For this reason, we will continue to introduce at least one major technological innovation every year. The following pages highlight some of our most recent innovations. These include the first ever modular football boot, the next intelligent shoe generation, a radically new high-performance apparel concept, our most advanced irons ever created and our new movable-weight metalwoods. True to our belief "Impossible Is Nothing", we plan to introduce many more groundbreaking technological innovations in the years to come.
adidas +TeamgeistTM Match Ball for 2006 FIFA World CupTM