HOME ABOUT US BRANDS MEDIA NEWS INVESTORS CORPORATE GOVERNANCE SUSTAINABILITY CAREERS
pixel.gif

Segmental Information: Five-Year Overview


€ in millions

  2008 2007 2006 2005 2004

Brands

          

adidas

          
Net sales 7,821 7,113 6,626 5,861 5,174
Gross profit 3,802 3,370 3,059 2,654 2,284
Gross margin 48.6% 47.4% 46.2% 45.3% 44.1%
Operating profit1) 1.098 920 788 693 564
Operating margin1) 14,0% 12.9% 11.9% 11.8% 10.9%
Operating assets 3,872 3,329 3,211 2,536 2,089

Reebok2)

          
Net sales 2,148 2,333 2,473 - -
Gross profit 795 902 865 - -
Gross margin 37.0% 38.7% 35.0% - -
Operating profit (7) 109 86 - -
Operating margin (0.3%) 4.7% 3.5% - -
Operating assets 3,033 2,913 3,217 - -

TaylorMade-adidas Golf3)

          
Net sales 812 804 856 709 633
Gross profit 359 360 376 312 298
Gross margin 44.3% 44.7% 43.9% 44.0% 47.0%
Operating profit1) 78 65 73 50 48
Operating margin1) 9.6% 8.1% 8.5% 7.1% 7.5%
Operating assets 748 629 656 692 619

Regions4)5)

          

Europe

          
Net sales 4,665 4,369 4,162 3,166 3,068

North America

          
Net sales 2,520 2,929 3,234 1,561 1,332

Asia

          
Net sales 2,662 2,254 2,020 1,523 1,192

Latin America

          
Net sales 893 657 499 319 224


1) Figures prior to 2004 exclude royalty and commission income and goodwill amortization.
2) Consolidated in adidas Group from February 1, 2006 onwards.
3) Including Greg Norman apparel business from February 1, 2006 until November 30, 2006.
4) 2004 and 2005 reflect continuing operations as a result of the divestiture of the Salomon business segment.
5) Including Reebok business segment from February 1, 2006 onwards. Including Greg Norman apparel business from February 1, 2006 to November 30, 2006.

Updated March 4, 2009.
adidas Reebok Taylor made