Just 20 minutes from Strasbourg adidas France's offices are located right in the middle of the Alsatian countryside with the Vosges on the horizon. The two floors allocated to the marketing teams are set up as "playgrounds". They symbolize the teamwork and the performance culture by gathering multidisciplinary experts around the business priorities of the company.
Running, cycling, nordic walking... are just some of the sports on offer in the countryside setting, not to forget the gym and its fitness classes, the training sessions and tournaments of the company tennis and football teams. As for the cafeteria baptised Diambars -from the name of the association that promotes education through football of young Senegalese- it offers a space for recreation and joviality to the 300 employees of the head office with its billards, table tennis, table football and video games.
In addition to the home office close to Strasbourg, the subsidiary is also implemented over the whole French territory via its own stores in Paris, Lille, Lyon, Marseille, Nice, Strasbourg, Toulouse... employing 330 persons and via its 70 salesmen travelling throughout the country.
Brought together by a common objective, the 700 women and men of the organization steadily engage with the consumers, continuously interacting and sharing their passion for sport. Reward: adidas is today n°1 on the French sports article market and quoted as their favorite brand by the Frenchmen.
For the French version please click HERE