Our key strength is our diversity and breadth provided by our portfolio of brands sharing a common commitment to performance, technological innovation and design. Although we share common commitments, each brand has a distinct identity, which is clearly focused to meet the needs of a specific segment within the sporting goods market. This differentiation is crucial and helps us maximize our impact with customers.

The adidas Group strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and the sporting lifestyle. We are customer focused and therefore we continuously improve the quality, look, feel and image of our industry leading products.

We are innovation and design leaders with a number 1 goal of helping athletes of all skill levels achieve peak performance with every product we bring to market. We are a global organization that is socially and environmentally responsible, creative and financially rewarding for our employees and shareholders. We are committed to continuously strengthening our brands and products to improve our competitive position. We are dedicated to consistently delivering outstanding results and making the world a better place through sport.