We are contining to increase the market share in each of these categories. The performance and popularity of products all from all four brands has made TaylorMade the largest and most profitable golf equipment company in the world.
Our industry is immensely competitive, with a broad range of global brands continually seeking greater market share. None have competed harder or succeeded more than we have. In 1999, a year after TaylorMade became a wholly-owned subsidiary of the adidas Group, only a handful of tour professionals played our equipment. We didn’t offer a golf ball. We trailed the industry leaders in metalwood and iron market share by a wide margin.
Today, with TaylorMade, adidas Golf, Adams Golf and Ashworth, TaylorMade-adidas Golf is the largest and most profitable golf equipment company in the world.
We’re the global leader in metalwood sales. We’re the No. 1 driver brand on the world’s six major golf tours – PGA, European, Champions, Web.com, LPGA and Japan. In the United States, which accounts for approximately 50% of global golf equipment sales, we rank No. 1 in driver, fairway wood, hybrid and iron sales. Our golf balls have won scores of professional tournaments. And products from every equipment category that we compete in, including wedges, putters, balls, apparel and footwear, are played widely on tour.
With sales up 48% in just two years, our golf business has already rocketed past its initial Route 2015 targets. Considering that the golf industry is still relatively stagnant, this is a remarkable testament to its relentless focus on helping golfers perform better.
Golfers aspire to play what the best players in the world play, which is why we take enormous pride in our Tour Staff. Global stars such as Justin Rose, Jason Day, Dustin Johnson, Martin Kaymer, Y.E. Yang, Boo Weekly, Sergio Garcia, Retief Goosen, Paula Creamer, Jessica Korda and Natalie Gulbis are just a handful of the many tour professionals who trust their game to the products of TaylorMade, adidas Golf, Ashworth and Adams Golf.