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TaylorMade's first Metallwood

Art and science: combining tradition with technology

In the spring of 1979, a golf equipment salesman named Gary Adams founded the TaylorMade Golf brand with three employees, a single, innovative product and a clear credo. He didn’t sense that he was about to change the golfing industry.

TaylorMade's early Tour Driver

The unique product Gary Adams brought to market in 1979 was a 12-degree driver, cast of stainless steel, that performed dramatically better than the wooden woods that golfers has used for hundreds of years. Yet, the shape of TaylorMade’s club, called a “metalwood”, leaned toward traditional. Adams, the son of a golf professional, insisted that the brand’s products maintain ties to what true golfers perceived an authentic golf club should look and feel like. That commitment to integrating innovation with authenticity, along with a passion for competition and growth, has taken TaylorMade from a modest start-up with a single product to the largest and most profitable golf equipment company in the world.

The very first TaylorMade product, the metalwood, changed golf forever, and we’ve been innovating ever since. Our product-creation and research and development teams are intelligent, experienced, curious and determined. 

Dr. Benoit Vincent, Chief Technical Officer at TaylorMade

Today, TaylorMade-adidas Golf consists of four brands – TaylorMade Golf, adidas Golf, Adams Golf and Ashworth – that each deliver a wide range of clubs, balls, apparel, footwear and accessories designed to satisfy the wants and needs of golfers of every type and ability.