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adidas Factsheet
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| Description |
At adidas, our organization is matched to the needs of sport-oriented consumers. Our two-divisional set-up of Sport Performance and Sport Style helps us to develop and market innovative products, to best meet the needs of today’s consumers.
Within Sport Performance, clear focus lies on Running, Football, Basketball and other global performance categories.
Sport Style, comprised of the previous Sport Heritage and Sport Style divisions, is specifically targeting the lifestyle consumer.
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| Founded |
In 1949 adidas is registered as a company, named after its founder: 'Adi' from Adolf and 'Das' from Dassler. |
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| Financials |
adidas 2008
Net sales: €7.82 billion
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| Employees |
23,202 at year-end 2008 |
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| Own Retail |
At the end of 2008 adidas operated:
792 Concept Stores (Sport Performance, Originals Stores)
381 Factory Outlets |
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| Headquarters |
World of Sports
Adi-Dassler-Str. 1
91074 Herzogenaurach
Germany
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| Internet |
www.adidas.com
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