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Reebok Factsheet
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| CEO & President |
Uli Becker |
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| Description |
Reebok is segmented into three brand units: Reebok, Reebok-CCM Hockey and Rockport.
Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women’s categories. The brand is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo.
In addition, Reebok is the world’s largest designer, manufacturer and marketer of hockey equipment and related apparel under the Reebok-CCM Hockey brand.
Rockport designs and markets dress, dress casual, casual and outdoor footwear in addition to apparel and accessories that incorporate dynamic technology and modern style delivering real and tangible differences to the consumer.
The Reebok brand has exclusive apparel partnerships with many of the top professional sports leagues in the world, including the National Football League (NFL) and the National Hockey League (NHL). Reebok also has an exclusive footwear partnership with Major League Baseball (MLB). Reebok has the exclusive rights to manufacture, distribute and market official NFL and NHL products and supplies the uniforms for the NFL and the on-ice jerseys for the NHL.
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| Founded |
With a history that goes back to 1895 in Bolton, England, Reebok began operating in the U.S. in 1979 and began aggressive international expansion in the late 1980s. Today, the company's products are sold in more than 170 countries. |
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| Financials |
Reebok Brand 2008
Net Sales: €2.15 billion
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| Employees: |
8,836 at year-end 2008 |
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| Headquarters |
Reebok Headquarters
1895 J.W. Foster Boulevard
Canton, MA 02021, USA
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| Internet |
www.reebok.com
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