Direct Suppliers

Target 2015: 80% of strategic Tier 1 supplier factories to meet 3C (good) or better under
our social compliance KPI rating and 25% of them to be in the self-governance
compliance model

2011 Milestone

Tackle the lowest performers by improving 1C-rated suppliers to a minimum rating of 2C and exit those suppliers that do not meet this grade.

Progress/Performance in 2011

In 2011, comprehensive capacity building was designed and implemented for suppliers who were at 1C rating in 2010 across Asia. Target countries included India, Indonesia, Thailand and China. The capacity-building programme has resulted in more than 70% of 1C factories making the required improvements to achieve a 2C rating. Those suppliers who failed to reach a minimum of 2C are to be phased out in 2012.

Largely achieved

Additional comments

During 2011 we improved how we monitor supply chain compliance by customising programme activities with three redefined clusters of the supply chain. These clusters stressed more value-added practices by the fair, good and best compliance performers. The highest performing suppliers implemented “self-governance” activities, including more sophisticated reporting. Fair, good and best performers participated in the “Partnership” cluster, focusing on collaboration with multiple buyers in shared factories (such as the Sustainable Compliance Initiative and the Brown Shoe Collaboration), and participating in multi-stakeholder initiatives (such as the Fair Labor Association and Better Work). The poorest performing suppliers are in the “Risk Management” cluster.

  • The Risk Management cluster includes those factories scoring at 1C or 2C – about 61% of our supply chain
  • The Partnership cluster includes 3C factories – about 28% of our supply chain
  • The Self-governance cluster is composed of 4C and 5C factories – about 11% of our supply chain.

The clusters show that we moved closer to our target that by 2015 80% of strategic Tier 1 suppliers will meet compliance expectations and a minimum performance rating of 3C.

Suppliers who are rated 1C (with social compliance KPI scores of 29% or below) are viewed as having systemic problems. Typically they are factories which have inadequate or underdeveloped management systems and are unable to support long-term sustainable compliance with the adidas Group’s Workplace Standard. By the end of 2011, 8% of all suppliers were rated as 1C. This is a substantial decrease from 19% in 2010 and has been achieved through a focused effort on capacity-building.

We designed a comprehensive capacity-building programme that required suppliers to develop and improve HR and Health, Safety and Environment management systems, as well as strengthen the capabilities of their personnel and organisation. The programme includes classroom training, project assignments and periodic progress reviews. Members of the Social & Environmental Affairs (SEA) team were actively involved in providing consultation to suppliers where needed. In countries like India and Indonesia, the team also engaged and commissioned external experts to deliver tailored training. Progress was then measured and improvements noted for each of the Unit of Measures of our social compliance key performance indicators.

2012 milestones

In 2012, our supplier KPI capacity-building programme will build on our experience and successes from 2011. We aim, by the year end, to:

  • Achieve 68% of our strategic Tier 1 suppliers at 3C rating or better, and 15% at 4C rating or better
  • 45% of all direct suppliers to meet 3C rating (good) or better
  • Target newly approved suppliers to help them achieve a minimum 2C rating
  • Provide ongoing training and consultation for existing suppliers to improve their KPI rating to the next level.

Downloads

This year our full set of performance data is available only in PDF.

Reporting approach

Our report focuses on the progress we have made in reaching the milestones we set ourselves for the year 2011. Additional information is available on our corporate website.

Read more about our reporting strategy

Suppliers

We are measuring our suppliers' compliance with our Workplace Standards and are meeting our requirements as a sponsor of the London 2012 Olympic Games.

Read about our supplier milestones and targets

Environment

By 2015 we are aiming to reduce our relative environmental footprint by 15% compared with 2010 through making changes to processes across our business.

Read about our environment milestones and targets

Employees

Employee engagement, great talent development programmes and leadership excellence are key to strong business performance.

Read about our employee milestones and targets