We aim to act responsibly and communicate honestly. We recognise that stakeholders have a legitimate interest in our social and environmental performance and our ambition is always to satisfy that interest with complete and accurate information.
We have produced annual reports on our sustainability performance since 2000. Each year we reflect on what we can do better, taking on board feedback we have received, reviewing who is reading our reports and visiting our corporate website and reflecting on the fact that more and more people are interested in our social and environmental performance.
Reaching milestones - the basis of our report
Last year the adidas Group launched its five-year business strategy Route 2015. We also set targets for 2015 across our sustainability programme with milestones for 2011.
This year our report is focused on the progress we have made on reaching those 2011 milestones. The title we gave last year’s report still holds: Performance counts. It is this focus on performance, and the outcomes of this year’s efforts, which is at the heart of our Sustainability Progress Report for 2011.
To complement this focus on reporting progress in reaching our milestones, we have added content to the sustainability section of our corporate website. This now covers the context for our sustainability programme, our approach to the issues in more detail, and includes case studies where we have put our strategy into practice.
We envisage maintaining this two-pronged approach in the remaining years up to 2015, with additional enhancements as we further develop our sustainability communications strategy.
Using the GRI
We recognise that the Global Reporting Initiative (GRI) Guidelines are the international benchmark for sustainability reporting.
Since information provided on our corporate website and in our 2011 Sustainability Progress Report is deeply interconnected and built on each other, we apply the GRI 3.1 Guidelines to the total content of both sites. To show how we have complied with the GRI, we are preparing a GRI Content Index, which will be added to our corporate website.
For more information about the Global Reporting Initiative, please see www.globalreporting.org
To complement this focus on reporting progress in reaching our milestones, we have added content to the sustainability section of our corporate website. This now covers the context for our sustainability programme, our approach to the issues in more detail, and includes case studies where we have put our strategy into practice."