These highlights from our year represent some of the key steps we have taken in 2011 to be a more sustainable business. In keeping with the ongoing challenges of sustainability, some are milestones we have reached while others describe the early stages of initiatives that will help us meet our targets for 2015 and beyond.
Reaching out to stakeholders in London
In May 2011, we hosted a stakeholder dialogue on the topic ‘Respecting Labour Rights in Global Supply Chains: The Impact of Major Sporting Events’. Representatives from UK labour and human rights organisations, the London Organising Committee for the Olympic Games and Paralympic Games (LOCOG) and socially responsible investment analysts attended along with senior staff from the adidas Group. The meeting has helped shape how we work with our suppliers around major sporting events, including the London 2012 Olympic Games.
More about this stakeholder engagement
Publishing our supplier list for the Olympics
In July 2011, the adidas Group published a complete list of London 2012 Olympic Games suppliers with the names and addresses of the factories by country. The list also shows the status of worker or trade union representation and whether there is a Collective Bargaining Agreement in place at the individual facility. We took this step as part of our ongoing effort to be transparent about our supply chain.
See the list of our suppliers
Keeping our sustainability promises at the Olympics
As the Official Sportswear Partner of the London 2012 Olympic Games, adidas fulfilled its commitment to provide products with sustainable content for the Games. The volunteer uniforms are an important part of this commitment and 100% of the uniforms contain sustainable content, while the special edition Fluid trainer is our most sustainable shoe.
More about meeting Olympics commitments
Publishing a roadmap to zero discharge
In November 2011, the adidas Group, C&A, H&M, Li Ning, Nike, Inc. and Puma released a joint roadmap towards zero discharge of hazardous chemicals (ZDHC) in the supply chain by 2020 for public consultation. It is an ambitious plan, one that sets a new standard of environmental performance for the global apparel and footwear industry. The roadmap includes specific commitments and timelines to realise this shared goal.
More about our roadmap to zero discharge
Improving the performance of suppliers
At the end of 2010, the adidas Group adopted an aggressive policy to improve the lowest performing suppliers in our direct supply chain. In India, close to 80% of our local suppliers had failed to meet or maintain our minimum expected score of 2C under our social compliance KPI system. Focused capacity building by our local compliance team led to a marked turnaround in 2011, with over 80% of our local suppliers now meeting our 2C minimum. Those that have failed to meet our expectations will be phased out in 2012.
More about improving suppliers’ performance
World of Sports ISO 14001 certification
As part of the adidas Group’s Green Company programme, in 2011, our site in Indianapolis, USA, and our World of Sports Headquarters location in Herzogenaurach, Germany, were successfully certified in accordance with the ISO 14001 standard for environmental management systems. This brought us to ten major adidas Group sites covered by certified environmental management systems by the end of 2011.
Read more here
Environmental data tool for both Green Company and suppliers' data
In 2011, a new reporting tool was designed and implemented for both our Green Company reporting and our suppliers’ reporting of environmental performance. The tool will help drive environmental improvements for our own operations and for our suppliers, and will allow us to compare data more easily.
More about the new reporting tool
Piloting the Apparel Coalition Index across many product categories
As a founding member of the Sustainable Apparel Coalition, 2011 saw the adidas Group participate in both the development and testing of a cross-industry apparel sustainability measurement tool. Nearly 20 products were piloted from brand adidas, Reebok and Rockport, and these covered all business units and global creation centres.
More about the pilot project
Launching the Sustainable Manufacturing Initiative
During 2011 the adidas Group launched an ambitious research project to help our suppliers manufacture products while minimising negative environmental impacts – that is, sustainable manufacturing. The first phase of the project – a partnership with the Royal Melbourne Institute of Technology University in Australia – was piloted in Indonesia, with the participation of a cross-section of footwear and apparel suppliers, as well as Tier 2 material suppliers. The results of the pilot exercise will be shared on an open source basis.
More about the Sustainability Manufacturing Initiative
Responding to revised UN Human Rights Principles
In September 2011, the adidas Group issued its position on the integration of Human Rights into its business operations. With this step we wanted to inform stakeholders how the Company is responding to the revised OECD Guidelines, the final report published by the UN Special Representative on Business and Human Rights, Professor John Ruggie and State of California’s Transparency in Supply Chains Act of 2010.
More about our position on human rights
Dow Jones Sector Leader
In September 2011, for the 12th consecutive time, adidas AG has been selected to join the Dow Jones Sustainability Indexes (DJSI), the world's first global sustainability index family tracking the performance of the leading sustainability-driven companies worldwide. In the category ‘Clothing, Accessories & Footwear’, adidas AG was rated as industry leader in sustainability issues and corporate responsibility for the eighth time.
More about this on our corporate site
Women in Leadership positions
Starting in 2011, the adidas Group has set itself the goal of increasing the number of women in leadership positions. We recognise we have a role to play in supporting employees who are striving to balance family life with a successful career. Therefore, among other initiatives, we have put a strong focus on work-life integration during the remodelling of our headquarters and have planned in parent-child offices and an investment into a childcare centre.
More about our efforts to support women in the workplace
Employee Development Programmes
We continue to invest in developing our own employees because we believe in internal talent pools and systematic talent and performance promotion. Therefore, in 2011, we have launched two new development programmes: the ‘People Development Programme’ targets young employees with remarkable potential and the ‘Fit to Lead’ programme teaches leadership skills to our first-time people managers.
More about how we develop our employees
Major sites in the adidas Group with an environmental management system certified to ISO 14001.
All the volunteer uniforms for the London 2012 Olympic Games contain sustainable content.