Sales

Target 2015: Develop strategic sustainability alliances with key customers in all
key markets

2012 Milestone

Pilot partnership with one key account.

Progress/Performance in 2011

We engaged with one key account in sharing best practice and information related to both parties’ environmental strategies and collaborations.

Due to organisational changes within this area of our business, the work will be restarted in 2012.

Partially achieved

Develop toolbox of different approaches for strategic partnerships with wholesalers.

This milestone was put on hold in 2011 due to organisational changes within this area of our business.

Not achieved

2012 milestone

  • Revisit targets 2015 and develop a mid-term plan.

Target 2015: Own retail stores: 5-15% savings of resources (applicable to Western Europe market)

2011 Milestone
  • Develop global saving targets for retail outlets.
  • Develop new lighting concepts for retail stores.
  • Pilot greener energy sources.
  • Pilot paper-saving options.
Progress/Performance in 2011

In 2011, the Global Retail organisation was restructured. This change also influenced our follow-up work on targets we had set for our own stores within the western Europe region. These targets are currently being reviewed with the aim of setting globally applicable and more measurable targets.

Not achieved

Additional Comments

Through environmental store audits we had identified energy use in our stores as one of the key areas where we can improve their environmental performance, with the positive side-effect that it reduces operational costs. One major finding of the audits was that lighting used in our stores accounts for 30-50% of our overall energy consumption, depending on the size of the store. The new lighting concept, which was piloted in 2010, will reduce energy use and save money too. The concept is currently being rolled out globally.

Although we are in the process of developing a global approach, our retail organisation has started to implement best practice in some markets. Reebok US Retail committed to installing LED lights in all retail outlet remodels and nine sites had lights installed in 2011. They also introduced a new online communication system, eliminating the need for daily/weekly mailing of print materials to each retail outlet.

2012 milestones

  • Revisit 2015 targets and develop a mid-term plan.
  • Revisit previously conducted store audits to inform the plan.
  • Evaluate reporting options via existing Green Company data reporting tool.

Downloads

This year our full set of performance data is available only in PDF.

Reporting approach

Our report focuses on the progress we have made in reaching the milestones we set ourselves for the year 2011. Additional information is available on our corporate website.

Read more about our reporting strategy

Suppliers

We are measuring our suppliers' compliance with our Workplace Standards and are meeting our requirements as a sponsor of the London 2012 Olympic Games.

Read about our supplier milestones and targets

Environment

By 2015 we are aiming to reduce our relative environmental footprint by 15% compared with 2010 through making changes to processes across our business.

Read about our environment milestones and targets

Employees

Employee engagement, great talent development programmes and leadership excellence are key to strong business performance.

Read about our employee milestones and targets

Downloads