Own Operations

TARGET 2015:

  • 20% relative reduction in energy consumption
  • 30% relative reduction in carbon emissions
  • 20% water savings/employee
  • 25% waste reduction/employee
2011 Milestone

Strengthen implementation plan to meet annual saving targets.

Progress/Performance in 2011

Staff at all sites that report into the Green Company data system were given training on energy efficiency. Energy audits were conducted at North America sites and the results were shared.

Individual first time users received training and support on target-setting and correct application of the data reporting tool.

Target achieved

Additional Comments

In North America, ISO 14001 certified locations have undergone in-depth energy audits. Each of them developed a plan (including a detailed technical proposal and investment plan) that shows the feasibility of reaching Green Company energy saving targets in North America. Furthermore, other audited North American sites have begun to implement energy saving measures.

A new data management tool for our own sites and for our suppliers was used for the first time for the 2011 reporting period. All data collected is automatically compared with the data reported in previous years. Furthermore, the tool can be used to calculate KPIs and define targets, and it includes a library that features best practice solutions as established by adidas Group entities.

The 2008-2010 reports, including their complete data sets from reporting locations, have been migrated to the new reporting tool. The new reporting tool enables us to:

  • Track and evaluate progress of our performance
  • Follow up and report on our targets
  • Learn from best practice.

In 2011, we reduced the number of sites that are included in the reporting. The original goal of having around 70-80% coverage of all in-house emissions remains unchanged. The locations that have been removed from reporting are sites that were either closing down in 2011, contributed less than 0.5% of total emissions or were located in buildings where the limitations of their tenancy contract meant they could not calculate specific resource use or emissions.

It was scheduled to publish the detailed Green Company performance review highlighting the achievements and progress of the Group’s Green Company programme together with this 2011 Sustainability Progress Report. When reviewing the environmental data sets as submitted by the business entities through the new environmental data reporting tool, we noticed a range of deviations in data sets from previous years that have required us to conduct an accurate analysis to identify the root causes. At the cut-off date for the completion of the 2011 Sustainability Progress Report, this review and analysis was still ongoing. So, the 2011 Green Company performance review will be published at a later date in the year 2012. The review will be posted in the Green Company section of our corporate website.

2012 milestones

  • Further rollout of trainings for energy audits and energy efficiency.
  • Develop and implement a best practice sharing programme with a focus on energy management.
2011 Milestone

Refine ISO 14001 environmental management system.

Progress/Performance in 2011

The environmental management system was further refined and optimised. Management system manuals on Group and regional level were merged into one manual. An annual planning process for North America and EMEA and on Group level has been implemented.

Target achieved

2012 milestones

  • Streamline and optimise processes and documentation of the ISO 14001 management system.
  • Review additional large adidas Group sites and locations as candidates for ISO 14001 certification.
2011 Milestone

Strengthen and expand engagement with Green Teams.

Progress/Performance in 2011

The Green Teams engaged throughout the Group and shared information about the progress made at their locations.

An Earth Day event was held at several locations, among others in Istanbul, Canton, Portland and Herzogenaurach.

Target achieved

Additional Comments

The Earth Day event at the adidas Group Headquarters took place in collaboration with the community of Herzogenaurach and other large companies in the area. The Reebok HQ in Canton participated in Earth Day activities as well, and updated their internal communication with new information on Green initiatives, including ISO 14001 and commuter options.

Under the Green Company programme, TaylorMade launched a company-wide recycling campaign and adidas North America in Portland organised an E-waste recycling day which diverted over 2.5 tons of electronic waste from landfills.

2012 milestone

  • Appoint a Green Team ambassador for all Green Teams. The Green Team ambassador will stand available for existing and starting Green Teams. Earth Day events to be held at several locations in 2012.
2011 Milestone

Certify the adidas Group headquarters site ‘World of Sports’ to the ISO 14001 standard.

Progress/Performance in 2011

The adidas Group Headquarters locations in Herzogenaurach were successfully certified: they include locations at World of Sports (WOS), Adi-Dassler Platz (ADP) and World of Global IT (WOGIT).

Target achieved

Additional Comments

Certifying the adidas Group Headquarters sites in Herzogenaurach in accordance with ISO 14001 has been an important milestone in the history of the Green Company Initiative. More than 3,000 employees work at these locations. The achievement is exceptional because the management system had to accommodate for the new administration building ‘Laces’, which was only opened in mid-2011.

Prior to the actual certification, a series of briefings and announcements about different Green Company topics were launched via various internal communication platforms. This created strong interest, buy-in and engagement among employees.

The project was led by Corporate Facilities and Services and their environmental, health and safety management team.

In North America, the Sports Licensed Division factory in Indianapolis was successfully certified in accordance with the ISO 14001 management standard.

2011 Milestone

Develop a Group ‘Green car’ policy.

Progress/Performance in 2011

Guidelines coordinating all adidas Group car policies were developed.

Target achieved

Additional Comments

We issued a Group-wide Green Company car directive which contains incentives for the use of low-carbon vehicles and public transportation. Markets and locations have been asked to follow the guidelines when they set up or amend their car policy.

Downloads

This year our full set of performance data is available only in PDF.

Reporting approach

Our report focuses on the progress we have made in reaching the milestones we set ourselves for the year 2011. Additional information is available on our corporate website.

Read more about our reporting strategy

Suppliers

We are measuring our suppliers' compliance with our Workplace Standards and are meeting our requirements as a sponsor of the London 2012 Olympic Games.

Read about our supplier milestones and targets

Environment

By 2015 we are aiming to reduce our relative environmental footprint by 15% compared with 2010 through making changes to processes across our business.

Read about our environment milestones and targets

Employees

Employee engagement, great talent development programmes and leadership excellence are key to strong business performance.

Read about our employee milestones and targets