Innovation

Target 2015: All future innovation projects to contain some environmental elements

2011 Milestone

Develop partnerships with research institutions and suppliers.

Progress/Performance in 2011

Several research institutions and supplier partnerships have been established by the adidas Innovation Team with the specific goal to increase capacity for sustainable product creation. Process is now a fundamental and required part of all new innovation projects.

Target achieved

Additional Comments

This milestone was developed in order to begin building a deeper technical understanding about the environmental impacts of conventional manufacturing processes and emerging product creation technologies. The adidas Innovation Team also maintains long-term research and leading edge supplier relationships to jointly bring new, environmentally-preferred technologies to the market.

2012 milestones

  • Most of the adidas branded products for the London 2012 Olympic Games are to contain sustainable innovations from on-field competition wear through to clothes and equipment for volunteers and the public.
  • New product innovations will be quantitatively assessed for environmental performance.
  • Integration of sustainability into 2014 FIFA World Cup™ projects.

Downloads

This year our full set of performance data is available only in PDF.

Reporting approach

Our report focuses on the progress we have made in reaching the milestones we set ourselves for the year 2011. Additional information is available on our corporate website.

Read more about our reporting strategy

Suppliers

We are measuring our suppliers' compliance with our Workplace Standards and are meeting our requirements as a sponsor of the London 2012 Olympic Games.

Read about our supplier milestones and targets

Environment

By 2015 we are aiming to reduce our relative environmental footprint by 15% compared with 2010 through making changes to processes across our business.

Read about our environment milestones and targets

Employees

Employee engagement, great talent development programmes and leadership excellence are key to strong business performance.

Read about our employee milestones and targets

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