Communication

Target 2015: Create awareness and engage employees by driving messaging through internal
communication channels

2011 Milestone

Create awareness and engage employees by driving messaging through internal communication channels.

Progress/Performance in 2011

We have further strengthened our internal communication about the Group’s and brands’ sustainability programmes through dedicated platforms like newsletters, blogs and magazines.

Target achieved

Additional Comments

Our employees need to be aware of and understand our strategy to buy in to the programmes and to help deliver them. So we have further strengthened our communication and have made corporate sustainability a regular key communication topic of our blogs, our monthly newsletter, our employee magazine Inside as well as employee events. On the brands’ side, TaylorMade-adidas Golf for example launched an internal sustainability website for its employees in Carlsbad.

2012 milestone

  • Further strengthen internal communication efforts by applying tailor-made presentations to all our businesses.

Downloads

This year our full set of performance data is available only in PDF.

Reporting approach

Our report focuses on the progress we have made in reaching the milestones we set ourselves for the year 2011. Additional information is available on our corporate website.

Read more about our reporting strategy

Suppliers

We are measuring our suppliers' compliance with our Workplace Standards and are meeting our requirements as a sponsor of the London 2012 Olympic Games.

Read about our supplier milestones and targets

Environment

By 2015 we are aiming to reduce our relative environmental footprint by 15% compared with 2010 through making changes to processes across our business.

Read about our environment milestones and targets

Employees

Employee engagement, great talent development programmes and leadership excellence are key to strong business performance.

Read about our employee milestones and targets

Downloads