| Management processes |
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Overall target – develop a management system that ensures a successful strategy implementation as well as an effective management of environmental impacts, risks and opportunities. |
- Develop a manual for the entire governance framework that strengthens the uptake of the strategy by the global organisation.
- Develop a general set of templates for guidelines, toolboxes and tools based on existing templates and tools, and introduce them Group-wide.
- Develop specific guidelines and tools for specific brands, business functions or targets.
- Mature and develop quantitative and/or qualitative KPIs for all business functions engaged with the Environmental Strategy 2015; ensure that KPIs are meaningful and practical.
- Develop a Group-level Index Guideline.
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| Business processes |
Innovation |
All future product innovation projects to contain some environmental elements. |
- Most of the adidas branded products for the London 2012 Olympic Games are to contain sustainable innovations from on-field competition wear through to clothes and equipment for volunteers and the public.
- New product innovations to be quantitatively assessed for environmental performance.
- Integration of sustainability into 2014 FIFA World Cup™ projects.
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Design |
50% reduction in colours used within the adidas Sports Performance division (excluding colours required by clubs or otherwise outside the control of Design). |
- Revive the roadmap towards 2015 colour reduction targets
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- Consolidate colours by 20% in apparel and 40% in footwear
- Maintain the pace of reporting
- Start check-and-reduce processes for emphasising compliance to targets, and addressing issues as they arise
- Initiate IT-based governance processes.
- Start sustainability round-tables and workshops in design
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- Run at least 12 round-table meetings
- Conduct sustainable design workshop for SS14 designer days.
- Design a sustainable shoe or one additional range of sustainable products.
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Marketing |
- 100% of footwear and an increasing amount of apparel to have ‘more sustainable content’ (by 2012), i.e. to be included into the Better Place product range (in 2010 defined as applicable to the adidas Sports Performance division, but in the meantime expanded to cover all adidas sub-brands).
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- Continue the integration of SAC Index principles into the adidas Better Place Guidelines system where feasible.
- Continue to develop and expand targets for greater growth of Better Place sustainable product programme.
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- Reduce number of ranges as a whole by 20% (adidas Sports Performance division).
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- Continue reducing the number of ranges according to targets.
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- Virtualisation project to drive reduction in samples.
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- Go fully virtual from design to sell-in across all of western Europe in Spring-Summer 2013.
- Continue expanding the range of products covered.
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Development |
- 20% reduction in colour-material combinations.
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- Go live with Footwear Sourcing Matrix.
- Create a model to quantify the environmental impact from the complexity reduction initiative in apparel.
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- Optimise packaging solutions.
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- Define 2015 targets and annual milestones for packaging optimisation and reduction.
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Sourcing |
A detailed Environmental Sourcing Strategy has been developed that builds on the following three steps:
- Risk mitigation
- Performance improvement
- Collaboration
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- Extend environmental assessments to selected supplier groups.
- 30% improvement in average KPI for selected suppliers based on 2011 baseline.
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- 5% EKPI improvement over the previous year for 3E and above suppliers; 10% EKPI improvement over the previous year for suppliers below 3E.
- Strategic Compliance Plan (SCP, the sustainability mid-term plan for selected suppliers) to contain environmental components on achieving reductions in energy, water and waste.
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- Establish an industry-wide recognised audit protocol and certification scheme for dye house facilities in collaboration with other brands and associations.
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- 2015 target to be merged with targets and milestones as defined in the ‘Joint Roadmap Towards Zero Discharge of Hazardous Chemicals’.
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- Plan, develop and implement the projects as listed in the roadmap schedule.
- Further support the creation of a strong brand collaboration with a significant number of members.
- To reach out further to all stakeholders.
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- ‘Better Cotton’ (‘Sustainable Cotton’) use: 40% by 2015, 100% by 2018 of all cotton used.
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- Achieve sourcing target of 5% ‘Better Cotton’.
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- Establish full traceability of more sustainable materials (apparel products) by 2014.
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- Continue to monitor process and suppliers‘ compliance.
- Conduct benchmarking study to evaluate software for product tracking.
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- 10-15% cut in energy emissions by product output at core suppliers.
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- Qualify and verify the reported data from 2010.
- Continue to roll out the tool to new groups of suppliers.
- Include all data from the covered suppliers for 2011.
- Develop an understanding of the baseline.
- Develop target requests for 2012.
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- Leather tanneries: 100% of non-Europe tanneries to achieve Leather Working Group (LWG) Silver or above rating (based on the LWG audit protocol). 85% of sourcing volume (non-European) of leather finish should be certified at Gold level.
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- 99% of non-Europe leather finishing to achieve a Silver Standard or above (based on the LWG audit protocol).
- 70% of non-Europe leather finishing to achieve a Gold Standard or above (based on the LWG audit protocol).
- All Rockport leather suppliers to achieve LWG Silver Standard by July 2012
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- Implement Green Design requirements for new buildings at suppliers.
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- Adapt and implement green building standards for suppliers.
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Own Operations |
- 20% relative reduction in energy consumption.
- 30% relative reduction in carbon emissions.
- 20% water savings/employee.
- 25% waste reduction/employee.
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- Further rollout of trainings for energy audits and energy efficiency.
- Develop and implement a best practice sharing programme with a focus on energy management.
- Streamline and optimise processes and documentation of the ISO 14001 management system.
- Review additional large adidas Group sites and locations as candidates for ISO 14001 certification.
- Appoint a Green Team ambassador for all Green Teams. The Green Team ambassador will stand available for existing and starting Green Teams. Earth Day events to be held at several locations in 2012.
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Sales |
- Develop strategic sustainability alliances with key customers in all key markets.
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- Revisit targets 2015 and develop a mid-term plan.
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- Own retail stores: 5-15% savings of resources (applicable to western Europe market).
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- Revisit targets 2015 and develop a mid-term plan.
- Revisit previously conducted store audits to inform the plan.
- Evaluate reporting options via existing Green Company data reporting tool.
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| Support processes |
Communication |
- Create awareness and engage employees by driving messaging through internal communication channels.
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- Further strengthen internal communication efforts by applying tailor-made presentations to all our businesses.
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Human Resources |
Integrate environmental sustainability into global HR programmes:
- Drive awareness and activation of Environmental Strategy.
- Develop ambassadors for environmentally-responsible behaviour.
- Drive Group-wide awareness and top management involvement.
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- Continue to develop trainings.
- Assess the viability of developing a competence network for the Environmental Strategy.
- Continuation of management-supported employee events.
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IT |
Reduce the environmental footprint of IT infrastructure 20% through the following initiatives:
- 80% of all PCs to have ‘green’ power management options.
- 30% less energy consumption of PCs.
- 100% of requests for proposals to evaluate ‘green’ performance of possible vendors.
- Virtualisation of servers/data centre consolidation.
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- Decommission a further 45 physical servers.
- Reduce the ratio of physical/virtual servers by a further 12%.
- Achieve a power usage effectiveness (PUE) value of 1.6 in the HQ data centre located on the World of Sports, adidas Group HQ.
- Introduce environmental criteria in purchase decisions related to workstations.
- Set up a global 'Green Printing' policy.
- Set up a 'Green Printing' default setting in the new Printer Software Uniflow.
- Develop a Green IT strategy and related Green IT communication strategy.
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