In 2010, we saw a further increase of donation requests compared to the previous year and 2008. Donation requests significantly varied in nature and purpose. All requests were carefully reviewed on the basis of the adidas Group Corporate Giving Guidelines. In particular, we supported those requests which were in line with our policies and guidelines.
Compared to 2009, the number of supported projects increased by 12%. The amount of product donations increased in 2010, in particular to support requests from aid organisations for product shipments that were used for relief efforts. The amount of volunteer hours increased significantly which primarily resulted from the restructuring and the associated rising activities of the Adi Dassler Fund in the year 2010.