TaylorMade-adidas Golf programmes
Charitable Contributions Programme
In 2001, TaylorMade-adidas Golf (TMaG) established the Charitable Contributions Programme in response to the thousands of donation requests received annually from non-profit organisations in communities throughout the United States. The programme provides product donations to qualified charities, as well as offering TMaG products for sale at a significant discount.
Since the programme was launched, TaylorMade-adidas Golf is proud to have supported hundreds of organisations through these partnerships, enabling them to increase profits generated from their fundraising events and surpass their goals. This has helped these organisations to better provide the critical services needed by those who rely on them for assistance.
Community Connections programme
In July 2009, Community Connections was launched at TaylorMade. It is an all-volunteer group of employees interested in getting involved and donating their time to help out in the local community. Their goal has been to select four community events each year and encourage employees to participate by volunteering some of their personal time to plan and implement TaylorMade's involvement.
Community and Charity Opportunities programme
TaylorMade's Community and Charity Opportunities programme was launched in July 2009 to enable employees to share information with each other and become involved in community and charity events important to them. Through the Community and Charity Opportunities homepage on the TaylorMade intranet, as well as the Community Connections programme, employees have been able to publicise these causes with instructions on how employees can make donations or volunteer their time to help. Through this initiative, TaylorMade employees will continue to support many causes important to their co-workers in the years ahead. The 2010 combined projects included:
Cleaning up local beaches:
Hosted by the San Diego Coastkeeper and Surfrider Foundation, TaylorMade volunteers joined forces with other members of the community in July and August to remove rubbish and clean up around Tamarack Beach in Carlsbad and at the South Carlsbad State Beach campground.
TaylorMade employees came together in June 2010 by cleaning out their closets and donating their 'gently worn' shoes to Soles4Souls, a charity that collects gently worn shoes and monies for distribution to those in need. Drop boxes were placed throughout the company headquarters and close to 500 pairs of shoes were collected for various locations around the world, including Haiti to help the victims of the devastating earthquake that struck their country on January 12, 2010.
Renovating the New Haven Youth and Family Services campus:
New Haven Youth and Family Services is a residential care facility for at-risk boys between the ages of 12 and 17 in the community of Vista in North San Diego County. In March 2010, 185 TaylorMade employees spent the day renovating the centre, including rebuilding decks, painting and landscaping. TaylorMade provided an estimated monetary value of $18,000 of in-kind donations of building supplies and landscaping materials, as well as 1,445 employee volunteer hours.