Corporate responsibility strategy

Our employees

We know that our people are crucial to our success. Becoming the global leader in the sporting goods industry depends on the performance, potential, enthusiasm and dedication of our employees. We strive to create a working environment that promotes team spirit, passion, engagement and achievement. We promote a performance culture based on strong leadership and therefore link employee compensation to Group and individual achievements. We aim to continuously develop our employees with opportunities for career progression, while upholding a culture that celebrates diversity and encourages global mobility. This is now doubly important given the challenges we are all facing in these tough economic conditions.

In 2008 we have expanded on existing initiatives to help our employees develop and to be a champion in succession planning into senior positions. Find out more.

We also know how important it is to continue to attract and recruit new talents to the adidas Group. In this so-called 'war for talent' it is important that we become a world-class recruiter and this ambition has led us to launch innovative programmes to raise our profile with potential employees. Find out more.

We aim to create a stimulating and attractive work environment as we strive to be a Top 10 employer of choice in the key markets in which we operate. In 2008, we conducted engagement surveys in most business units around the globe to measure our progress internally and help us to benchmark ourselves externally. Find out more.