Community Affairs

Community Affairs statistics1

In 2008, the adidas Group again received a number of donation requests worldwide. We supported many of them through product donation. 2008 observed a considerable increase in employee volunteering hours which derives from activities organised by the Adi Dassler Fund. The decrease in product donation is related to a reduced stock of available sample products as well as products assigned to big sport events.

Region Donation
requests received		 Total number
of projects supported		 Units of
products donated		 Volunteer hours
2008 2007 2008 2007 2008 2007 2008 2007
EMEA 1,424 1,915 215 191 94,695 762,517 5,250 710
Latin America 46 304 7 73 549 53,495 400 30
North America 3,504 4,265 1,238 999 57,838 55,471 3,123 1,638
Asia Pacific 106 1,044 101 192 12,281 19,808 4,652 775
Total 5,080 7,528 1,561 1,455 165,363 891,291 13,425 3,153
1) Numbers include brand adidas activities, corporate activities, Reebok Foundation and Adi Dassler Fund.