Diversity

Over the years, the adidas Group workforce has evolved to reflect the growing diversity of our communities, our varied fields of activity as well as our truly global marketplace. We will remain committed to understanding, valuing and incorporating this diversity into the corporate culture of the adidas Group.

We believe that diversity helps us to sustain a competitive advantage, to foster motivation and to ensure organisational success and stability. Our approach to diversity is to:

• Acknowledge the richness of commonalities and differences we share; the intrinsic worth of each unique employee; that our products and our contribution to sports and the athletes who compete therein are enhanced through these multiple and different perspectives.
• Aspire to create respect for and appreciation of each other; to further increase diversity within the adidas Group and to foster a spirit of openness and partnership among our employees and within our communities.
• Act to assure an environment that welcomes, respects and embraces diversity; to capitalise on the value of a diverse workforce; and to achieve excellence through our products and our people.

While our recruitment is not quota based, we do have gender-balanced recruitment of trainees and apprentices. Over the past three years, the adidas Group has moved its global male/female ratio in management positions from 79/21 to a 70/30 ratio. Our overall male/female ratio globally has remained fairly constant over this period at about 52/48.

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