TaylorMade initiatives
TaylorMade-adidas Golf's (TMaG) community relations strategy aims to promote brand awareness through partnerships with non-profit organisations, while improving the quality of life for the people and the programmes these agencies represent. TMaG supports local charitable organisations that champion youth, golf and those less fortunate in all ages.
Key TMaG projects are:
- Charitable Contributions Program, USA
- Global Sports Alliance, Japan
Charitable Contributions Program, USA
TMaG has developed the 'Charitable Contributions Program' to handle the approximately 3,000 donation requests we receive each year.
Along with donating products, the programme offers the sale of TMaG products to qualified charities at a discounted fee. A portion of the profit generated by the sale is donated back to the charity in the form of additional products. The remaining profit is applied to the cost of running the programme, including wages and benefits for two full-time employees and one part-time employee, with the remaining balance contributed to TMaG at year-end.
The result is a totally self-funding programme designed to create a win-win proposition for everyone. The charities are able to raffle, auction or use the product they've purchased to raise funds that easily eclipse the price charged by TaylorMade and the charity programme has completely covered all of its costs.
Global Sports Alliance, Japan
The Global Sports Alliance (GSA) was started in 1999 by sport enthusiasts who wanted to enjoy sport while helping secure a healthy environment for future generations. They created the Ecoflag Movement, a global initiative that uses sport to increase environmental awareness and action.
TMaG held two golf events in collaboration with GSA to raise awareness of
nature conservation.
- Sports camp, Herzogenaurach, Germany