adidas initiatives

adidas brand initiatives are either supported by the Adi Dassler Fund or are local programmes managed by our country offices.

Adi Dassler Fund programmes

• Right to Play
• PeacePlayers International
• Coaching for Hope, Burkina Faso
• Diambars Institute, Senegal

Local programmes

• Various youth education and sports initiatives, USA
• Terry Fox cause-related marketing project, Canada
• Special Olympics, Japan
• Good Neighbors International, Korea

• business and
  report overview
• vision and
  governance
• engaging our
  stakeholders
• managing our
  supply chain
• protecting the
  environment
• working with
  the community
• our
  employees