adidas initiatives
adidas brand initiatives are either supported by the Adi Dassler Fund or are local programmes managed by our country offices.
Adi Dassler Fund programmes
- Right to Play
- PeacePlayers International
- Coaching for Hope, Burkina Faso
- Diambars Institute, Senegal
Local programmes
- Various youth education and sports initiatives, USA
- Terry Fox cause-related marketing project, Canada
- Special Olympics, Japan
- Good Neighbors International, Korea
