Corporate giving projects
Terre des Hommes' relief efforts in Bihar, India
Around 15 million people in Bihar were displaced by severe floods in 2007 with almost one million people living in relief camps, tents or under nominal shelters such as plastic or canvas roofs.
Food remained a major problem as cooking was not possible and all grain supplies were washed away or rotted in the water. Only meagre provisions from relief measures were available.
Therefore, the adidas Group committed to support the work of Terre des Hommes e.V. and made a significant cash donation to the organisation. In this catastrophe, medicine, food and shelter continue to be the affected population's most vital needs and the adidas Group's donation was used to provide them.
SOS Children's Village in South Africa
'6 villages for 2006' was officially launched by SOS Children's Villages and FIFA in 2004, with the aim of raising funds to construct six new SOS Children's Villages. The adidas Group financed the construction of one family house of the SOS Children's Village in Rustenburg, South Africa.
SOS focuses on supporting children affected by HIV/AIDS through its Social Centres and Children's Villages. The adidas Group helped to build the new SOS Children's Village in Rustenburg, in the north west of the country. The city has 53,000 inhabitants and is located in one of the fastest-growing regions of South Africa. However, rapid growth has its negative side: the number of people in need of help, and especially children, is rising quickly.
In the SOS Children's Village in Rustenburg, children who are on their own and in need will receive family oriented, long-term care. This will give them the chance of a positive future and the opportunity to grow up with a sense of security. In order to provide a better future to the children in South Africa and address the consequences of HIV/AIDS, the adidas Group has decided to support the family house with its annual ongoing expenses for the next few years.
Save the Children vaccination programme
Building on our relationship with the NGO Save the Children, the adidas Group was able to support the organisation in its effort to vaccinate children worldwide.
Six million children could be saved from death each year through widely available and inexpensive means. Many children from birth to age five die from diseases such as measles, polio or pneumonia, which are no longer a threat in the developed world. The main cause for most of these diseases is simply poverty. Even where medical care is available, the average family often cannot obtain or afford it. Save the Children is distributing a vaccine to protect children from these entirely preventable diseases.
Bolivia is currently the poorest country in South America with two thirds of the population living in poverty. This affects the health and life expectancy of Bolivian children. In order to support the ongoing work of Save the Children, the adidas Group has provided the funds to vaccinate all the children in a school in Bolivia.
Humanitarian aid work
We have developed relationships with selected humanitarian organisations to maximise the impact of our product donations. In 2007, around 900,000 units of product were donated to good causes.
Our most important partners in this area are the Global Aid Network, 'Goldene Lilien Mission' and 'Luftfahrt ohne Grenzen e.V.' (the Aviation without borders association). With the help of these organisations, several humanitarian aid convoys have delivered supplies that include adidas Group products over the past two years.
- In this catastrophe, medicine, food and shelter continue to be the affected population's most vital needs and the adidas Group's donation was used to provide them.