Employee involvement projects
Kids' Sport Fun Day, Germany
Evolving from collaboration between Community Affairs and Human Resources, the apprentices at the adidas Group were, for the second time in 2007, given the opportunity to organise a charitable event.
The aim of this venture was to allow underprivileged children from the region to take part in an exciting sports day at the company's Headquarters and to give the apprentices the opportunity to plan and implement a project by themselves. The Kids' Sport Fun Day will be repeated in 2008.
After the success of the project, Community Affairs and Human Resources are working together closely on a similar event which will be organised by our ReBound students – a pool of best-in-class interns. This will take place in 2008.
The project business@school, an educational initiative of the Boston Consulting Group (BCG), aims to build bridges between business and schools in different countries. It will help 1,900 students in Germany, Austria, Italy, Singapore and Switzerland to acquire real-life business know-how and key skills.
The adidas Group has partnered with the Boston Consulting Group and the local high school in Herzogenaurach, Germany, to support this project with six ‘coaches’ - three volunteers from the adidas Group and three BCG consultants.
Facts and methodology
Students and teachers benefit equally from business@school. Besides conveying both business facts and methodology, a competition helps students with career planning and gives them the opportunity to practise key skills such as teamwork, presentation and research techniques. Teachers and students alike experience new forms of instruction and learning. Schools can make useful contacts with the adidas Group while gaining an insight into the sporting goods industry.