Managing community affairs

The community affairs function at the Group's Headquarters is part of the Social and Environmental Affairs Team and responsible for developing a direction and strategy for corporate giving and other community involvement practices.

Community affairs works with a network of people from adidas Group entities around the world who are driving social improvements in their local communities.

We provide support and assistance to them, in particular in the selection and execution of projects. Another key task is the development and management of comprehensive reporting mechanisms so we can form a clear view of activities at the local level, and better analyse and report on them.

While we have enhanced the quality and comprehensiveness of our reporting about our global community affairs practices in recent years, we see further potential improvements in detailing our reporting practices. This will again be in the focus of our work in 2008.

In 2007, we reviewed our community affairs strategy. We increased the emphasis on our brand-oriented model while also laying the groundwork to further build on existing community and social programmes in the countries where our suppliers are based.

• Another key task is the development and management of comprehensive reporting mechanisms so we can form a clear view of activities at the local level, and better analyse and report on them.

• business and
  report overview
• vision and
  governance
• engaging our
  stakeholders
• managing our
  supply chain
• protecting the
  environment
• working with
  the community
• our
  employees