Our own retail business
Our multi-brand strategy allows us to reach the consumer in many different ways. These include own retail activities which individual brands undertake in line with their specific business strategies and regional market conditions.
For the adidas brand, own retail consists of four major components: concept stores, factory outlets, internet sales and concession corners in Asian markets. Concept stores market Sport Performance and/or Sport Style products directly to consumers in a stand-alone retail environment. They provide us with high visibility in major metropolitan locations, as well as growth opportunities in Eastern Europe and Asia where less retail infrastructure is available. Many of the retail stores are operated by franchise companies.
To better understand the environmental impact of retail stores, an external energy consultant was engaged in July 2007 to conduct on-site energy audits of two Group-owned retail stores in China – in Hong Kong and Shanghai. China is currently the country with the largest number of adidas retail shops.
The objectives of these audits were to:
- Assess the energy efficiencies/deficiencies in these facilities
- Identify areas of improvement to inform future renovations/retail store design plans.
The following key aspects were audited in relation to energy:
- Engineering systems (air conditioning mechanical ventilation systems, general ventilation)
- Electrical installations (lighting – both retail and non-retail areas).
Several energy management opportunities were identified from the observations and findings of the audits. These findings were shared with senior management and relevant business units as part of our ongoing commitment to continuous improvement. Upon completion of the audit, action was immediately taken by colleagues in the retail business unit to address some of the findings. In the case of other findings, relevant business units have been asked to address these in future designs for the retail outlets.
- Sports Performance Store, Beijing, China
- Sport Heritage Store, Dubai
- Y-3 Store, Hong Kong