Challenge: Managing our people
Being a global player in a disparate and constantly changing world creates complex challenges with regard to the management of our employees. Our HR strategy therefore has to:
- Embrace diversity as a stimulus rather than a restriction
- Monitor demographic changes and respond with the appropriate recruitment and retention strategy and work-life balance initiatives
- Mirror the global marketplace with a multinational workforce and, promoting mobility that complies with different local laws and incorporates cultural differences
- Listen to our employees, understand their needs and motivations and help them to realise their full potential.
Response: Making the adidas Group the place to be
The success of the Group is a direct result of the engagement of the people who work for us. We want to create the best and most productive workplace in the industry by:
- Creating a working environment that stimulates team spirit and passion, engagement and achievement
- Instilling a performance culture, based upon strong leadership
- Fostering an understanding of social and environmental responsibility for the world in which we live - for the rights of all individuals, and for the laws and customs of the countries in which we operate
- Providing a secure working environment.
For more see the Our employees section.
- Employee event, adidas Group HQ, Herzogenaurach, Germany