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News Archive 2008
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| November 23, 2008 | | adidas and IAAF Announce 11-Year Partnership | | | |
| November 20, 2008 | | TaylorMade-adidas Golf Company Completes Acquisition of Ashworth, Inc. | | | |
| November 6, 2008 | | adidas Group Nine Months 2008 Results | | | |
| October 27, 2008 | | adidas AG completes share buyback program | | | |
| October 13, 2008 | | TaylorMade-adidas Golf Company to acquire Ashworth, Inc. | | | |
| September 15, 2008 | | adidas AG has again been included as Industry Leader in the Dow Jones Sustainability Indexes and the FTSE4Good Index | | | |
| September 8, 2008 | | adidas and Russian Football Union announce long-term partnership until 2018 | | | |
| August 24, 2008 | | adidas Enjoys Success at Beijing 2008 Olympic Games | | | |
| August 7, 2008 | | adidas Group excels worldwide and in China Brand adidas takes market leadership | | | |
| August 5, 2008 | | adidas Group First Half Year 2008 Results | | | |
| July 3, 2008 | | World’s Largest adidas Store to Open in Beijing | | | |
| July 1, 2008 | | Reebok reveals the athlete within Lewis Hamilton | | | |
| June 16, 2008 | | adidas further expands football market leadership position | | | |
| June 2, 2008 | | Reebok and Vulcabras Form Joint Venture in Argentina | | | |
| May 20, 2008 | | Russia and CIS countries to become adidas Group’s biggest market in Europe by 2010 | | | |
| May 6, 2008 | | adidas Group First Quarter 2008 Results | | | |
| April 22, 2008 | | adidas Launches Football Film Project "Dream Big" | | | |
| April 2, 2008 | | adidas and Ajax Amsterdam announce the extension of their sponsorship deal until 2019 | | | |
| March 27, 2008 | | Reebok Strengthens Senior Management Team with Two Key Appointments | | | |
| March 25, 2008 | | Reebok and Vulcabras Form Joint Venture in Brazil | | | |
| March 5, 2008 | | adidas Group Full Year 2007 Results | | | |
| March 5, 2008 | | Uli Becker named President and CEO of Reebok | | | |
| March 5, 2008 | | AD-HOC: Uli Becker named President and CEO of Reebok | | | |
| January 29, 2008 | | Announcement Pursuant to Article 4 Sec. 2 of the Regulation (EC) No 2273/2003 | | | |
| January 29, 2008 | | AD-HOC: adidas AG to initiate share buyback program | | | |
| January 14, 2008 | | adidas and A.C. Milan announce the extension of their sponsorship deal until 2017 | | |
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